Privacy Policy for Helpful Analytics

Last Updated: December 14, 2024

Effective Date: December 23, 2025

1. Introduction

Kea Marketing LLC ("Company," "we," "us," or "our") operates the Helpful Analytics software platform (the "Service"). This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our Service.

By using Helpful Analytics, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Service.

2. Information We Collect

We collect several types of information from and about users of our Service.

2.1 Information You Provide Directly

Google Account Information

When you sign in to Helpful Analytics using Google OAuth, we receive basic profile information from your Google account, including:
- Your name
- Your email address
- Your Google profile picture
- Your Google user ID

Payment Information

When you subscribe to our paid Service, our payment processor (Stripe) collects:
- Billing name and address
- Credit card information or other payment details
- Transaction history

Note: We do not store complete credit card numbers on our servers. Payment processing is handled securely by Stripe.

Support Communications

If you contact us for support, we may collect:
- Your name and email address
- The content of your messages
- Any other information you choose to provide

Nonprofit Selection

If you request a refund under our 110% guarantee, we collect the name and details of your chosen 501(c)3 nonprofit organization

2.2 Google Analytics Data

When you connect your Google Analytics 4 (GA4) properties to Helpful Analytics, we collect and store:

Your GA4 property data, including metrics, dimensions, and reports
Historical analytics data from your connected properties
Any custom configurations or settings you apply within our dashboard

Scope of Access: We only request read-only access to your Google Analytics accounts. We cannot and will not modify, delete, or alter your Google Analytics data or settings.

Purpose of Collection: This data is used exclusively to provide you with dashboard visualizations, AI-powered insights, and exportable reports.

2.3 Automatically Collected Information

Usage Data We automatically collect information about how you interact with our Service:

Pages visited and features used
Time spent on the Service
Actions taken within the dashboard
Browser type and version
Device information (type, operating system)
IP address
Referring/exit pages
Date and time stamps of your visits

Cookies and Similar Technologies We use cookies and similar tracking technologies to track activity on our Service and hold certain information:

Session cookies (to keep you logged in)
Preference cookies (to remember your settings)
Analytics cookies (to understand how you use the Service)
Advertising cookies (for marketing purposes)

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Google Analytics on Our Site We use Google Analytics 4 on the Helpful Analytics website to understand how visitors interact with our site. Google Analytics collects information such as how often users visit our site, what pages they visit, and what other sites they used prior to coming to our site.

Marketing and Advertising Pixels We may use tracking pixels from advertising platforms including but not limited to:

Facebook Pixel
LinkedIn Insight Tag
Google Ads conversion tracking
Other advertising and remarketing platforms

These pixels collect information about your visit to our website and may be used to serve you targeted advertisements on those platforms.

3. How We Use Your Information

We use the collected information for various purposes:

3.1 To Provide and Maintain the Service

Process your registration and authentication
Display your Google Analytics data in our dashboard
Generate AI-powered insights and suggestions
Create and deliver PDF reports
Process payments and manage subscriptions
Provide customer support

3.2 To Improve the Service

Analyze how users interact with the Service
Identify and fix technical issues
Develop new features and functionality
Conduct research and analytics

3.3 To Communicate With You

Send service-related announcements
Provide customer support responses
Send billing and payment notifications
Notify you of updates to the Service or policies
Send marketing communications (with your consent)

3.4 For Marketing and Advertising

Display targeted advertisements on third-party platforms
Measure the effectiveness of our marketing campaigns
Retarget visitors who have shown interest in our Service

3.5 To Comply With Legal Obligations

Respond to legal requests and prevent harm
Enforce our Terms of Service
Protect our rights and property

3.6 AI-Generated Insights

We use various AI models from multiple providers (including OpenAI, Anthropic, Google, and others) to analyze your Google Analytics data and generate personalized insights and suggestions. Your data is used solely for your individual benefit and is NOT used to train AI models or improve the Service for other users.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 With Service Providers

We share information with third-party service providers who perform services on our behalf:

Payment Processing

Stripe: Processes payments and manages subscriptions

AI Services

Multiple AI providers (including but not limited to OpenAI, Anthropic, Google, and others): Process your Google Analytics data to generate insights

Email Services

Third-party email service providers: Send transactional and notification emails

Hosting and Infrastructure

Cloud hosting providers: Store and process your data securely

Analytics

Google Analytics: Analyzes how visitors use our website

All service providers are contractually obligated to use your information only as necessary to provide services to us and to protect your information.

4.2 For Legal Reasons

We may disclose your information if required to do so by law or in response to:

Valid legal processes (subpoenas, court orders)
Requests from government authorities
Circumstances necessary to protect our rights, property, or safety
Situations involving potential violations of our Terms of Service

4.3 Business Transfers

If Kea Marketing LLC is involved in a merger, acquisition, asset sale, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

4.4 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing.

4.5 Nonprofit Organizations

If you request a refund under our 110% guarantee, we will share your donation with the 501(c)3 nonprofit organization you specify.

5. Data Security

We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction:

Encryption of data in transit using SSL/TLS protocols
Encryption of sensitive data at rest
Regular security assessments and updates
Access controls and authentication mechanisms
Monitoring for suspicious activities

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. You use the Service at your own risk.

6. Data Retention

6.1 Active Accounts

We retain your information for as long as your account is active or as needed to provide you with the Service.

6.2 After Account Cancellation or Termination

When you cancel your subscription or your account is terminated:

We will delete your personal information within 30 days
We will delete your Google Analytics data within 30 days
Some information may be retained longer if required by law or for legitimate business purposes (such as fraud prevention or financial record-keeping)

6.3 Data Deletion Requests

You may request immediate deletion of your data by contacting us at https://x.com/brooksconkle. We will process deletion requests within 30 days.

7. Your Rights and Choices

7.1 Access and Portability

You have the right to:

Access the personal information we hold about you
Request a copy of your data in a portable format
Contact us at https://x.com/brooksconkle to request access

7.2 Correction and Updates

You have the right to:

Correct inaccurate or incomplete information
Update your account information at any time
Contact us to request corrections

7.3 Deletion

You have the right to:

Request deletion of your personal information
Close your account at any time
Be informed that some information may be retained as permitted by law

7.4 Opt-Out of Marketing

You have the right to:

Opt out of marketing emails by clicking "unsubscribe" in any marketing message
Opt out of targeted advertising through your device settings or browser
Disable cookies through your browser settings

7.5 Withdraw Consent

Where we rely on your consent to process your information, you have the right to withdraw that consent at any time.

8. International Users and Data Transfers

8.1 United States Operations

Helpful Analytics is operated from the United States. If you are located outside the United States, please be aware that information we collect will be transferred to and processed in the United States.

8.2 Different Privacy Laws

The United States may have data protection laws that differ from those in your country. By using the Service, you consent to the transfer of your information to the United States.

9. European Users - GDPR Compliance

While Helpful Analytics is primarily intended for United States customers, we recognize that we may have users from the European Union. If you are located in the European Economic Area (EEA), you have certain rights under the General Data Protection Regulation (GDPR):

9.1 Legal Basis for Processing

We process your personal data based on:

Contractual necessity: To provide the Service you've subscribed to
Legitimate interests: To improve our Service and communicate with you
Consent: For marketing communications and cookies
Legal obligations: To comply with applicable laws

9.2 GDPR Rights

You have the right to:

Access your personal data
Rectify inaccurate data
Erase your data ("right to be forgotten")
Restrict processing of your data
Data portability
Object to processing
Withdraw consent
Lodge a complaint with a supervisory authority

9.3 Data Transfers

When we transfer personal data outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.

To exercise any of these rights, contact us at https://x.com/brooksconkle.

10. California Privacy Rights - CCPA

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

10.1 Right to Know

You have the right to request:

The categories of personal information we've collected about you
The categories of sources from which the information was collected
The business purpose for collecting the information
The categories of third parties with whom we share the information
The specific pieces of personal information we've collected about you

10.2 Right to Delete

You have the right to request deletion of your personal information, subject to certain exceptions.

10.3 Right to Opt-Out of Sale

We do not sell personal information. If our practices change, we will update this Privacy Policy and provide you with an opt-out mechanism.

10.4 Right to Non-Discrimination

You have the right not to receive discriminatory treatment for exercising your CCPA rights.

10.5 Exercising Your Rights

To exercise these rights, contact us at https://x.com/brooksconkle. We will verify your identity before processing your request.

11. Children's Privacy

Helpful Analytics is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us at https://x.com/brooksconkle, and we will take steps to delete such information.

12. Third-Party Links and Services

Our Service may contain links to third-party websites, services, or applications that are not operated by us. This Privacy Policy does not apply to third-party services. We are not responsible for the privacy practices of third parties. We encourage you to review the privacy policies of any third-party services you access.

12.1 Google Services

Helpful Analytics integrates with Google Analytics and Google OAuth. Your use of Google services is subject to Google's Privacy Policy, available at https://policies.google.com/privacy.

12.2 Payment Processing

Payment processing is handled by Stripe. Stripe's privacy practices are described in their Privacy Policy, available at https://stripe.com/privacy.

12.3 AI Providers

We use AI services from multiple providers. Each provider has its own privacy policy governing how they handle data.

13. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by:

Posting the new Privacy Policy on this page
Updating the "Last Updated" date at the top of this Privacy Policy
Sending you an email notification (for material changes)
Displaying a prominent notice on the Service

Changes become effective immediately upon posting. Your continued use of the Service after changes are posted constitutes acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically.

14. Do Not Track Signals

Some web browsers include a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to be tracked. Currently, our Service does not respond to DNT signals because there is no standard interpretation of DNT signals. We will continue to monitor developments regarding DNT browser technology.

15. Data Breach Notification

In the event of a data breach that affects your personal information, we will:

Notify affected users without undue delay
Inform you of the nature of the breach
Describe the steps we are taking to address the breach
Provide recommendations for protecting your information
Comply with all applicable breach notification laws

16. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Kea Marketing LLC
https://x.com/brooksconkle

For privacy-related inquiries, we aim to respond within 30 days.

17. Acknowledgment and Consent

BY USING HELPFUL ANALYTICS, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY AND AGREE TO ITS TERMS. YOU CONSENT TO THE COLLECTION, USE, AND DISCLOSURE OF YOUR INFORMATION AS DESCRIBED IN THIS PRIVACY POLICY.

End of Privacy Policy